Link-building is, in essence, a pretty complex procedure. And, if you take a single wrong step, you may end up putting your website in jeopardy. Therefore, you should try working on the safest procedures, precisely – white hat link building, while building your website.

However, there’s a hitch.

The difference between black hat, grey hat, and white hat SEO is pretty thin. Hence, if you aren’t too careful about it, you might begin implementing the wrongful ones on your site.

Nonetheless, there’s no need to worry.

In this article, we will offer some insights on the standard white hat link building procedures. You will also learn about other information about the whole system in detail.

So, what are we waiting for? Let’s stop chit-chatting and jump into our topic right away!

White-Hat SEO – What Is It All About?

White Hat Link Building Tips - How To Do It Properly

As the name implies, White-Hat SEO generally refers to strategies that help you build traffic organically. Guest posting can be an excellent example of it. During the procedure, you are working on building a backlink empire on your website without following any illegal route.

Nevertheless, there’s something you need to remember in this regard.

Creating a successful white hat link building strategy can be pretty tricky and time-consuming. You may also require a little bit of time before garnering a steady level of traffic from it. Hence, we would ask you to be as patient and careful as possible while you’re at it.

The Differences Between Black-Hat and While-Hat SEO

The Differences Between Black-Hat and While-Hat SEO

When it comes to results, Black-Hat SEO performs much better than the White-Hat techniques. For example, you will be able to garner a considerable amount of traffic by following the first procedure. Besides, it’s also a lot less complex and, therefore, can be performed by almost anyone.

Nonetheless, Black-Hat SEO offers nothing when talking about sustainability. If you keep following the same for a while, you may also end up putting your website at risk of getting banned.

White-Hat SEO  Black-Hat SEO
You have to work on relevant content while working on a white hat link building strategy. People following Black-Hat SEO generally opt for duplicating available content. 
It includes inserting relevant references, data, and links throughout the website.  Links content from non-relevant websites to increase visibility and web traffic inorganically.
Making grammatical errors should not be a part of white hat link building or SEO. Usually, Black-Hat SEO does not follow any grammatical structures or issues at all. 
The title, meta description, and the whole system of the content should be unique.  Alongside the content, Black-Hat SEO followers also copy the structure and H1, H2, etc. 

As a White-Hat SEO follower, you need to design or structure your page for your readers, not the search engines. Besides, implementing ethical SEO on your website also makes an excellent first impression on your visitors.

White Hat Link Building – A Quintessential Guide

As mentioned before, things can get a little messy with white hat link building strategies if you’re a novice in this aspect. Hence, we have created the following guide for you to direct you the right way. However, if you are still unsure about the whole thing, we will ask you to hire an expert and opt for their assistance.

Anyway, let’s begin!

  • Create A Blog Section

Having a blog is the first and best way to instill white hat link building strategies on your website. This way, you can link your own content, use internal links, and get backlinks on your site pretty easily. It, in turn, will improve your platform’s SEO structure and boost its overall visibility. Blogging can also help you promote your services in the best way possible.

  • Guest Blogging

Guest posting, in essence, is the process of writing content and placing it on another website. By doing so, you can get backlinks to your website, which can increase its authority to some extent. Besides, this also makes it easier for you to get connected with your peers and create long-lasting relationships with them.

  • Work On Linkable Assets

Linkable assets? Does the term seem a little new to you? That’s okay! Let us explain a little.

A linkable asset is something that will prompt the reader or another person to link your content to them. And, it will only happen when you are answering a relevant question through your write-up or offering much-needed information through it.

Try writing 2,500 words or more when it comes to creating linkable content for your website. It can help you include as much information as possible in your articles to help you get more social shares and backlinks. Long-form blogs are ideal for improving your website’s on-page SEO as well!

  • Share Infographics

Sometimes, writing content on your website will not be enough. Besides, you will need to add images to it as well. This way, it will be easier for you to convey your thoughts better and make everything easier to understand for the readers.

However, if you want to boost your website’s traffic and boost the overall link hat stature, we’d ask you to create infographics. You can either use them on your content or you may “sell” to other website owners or bloggers.

They will provide you with some money and add a link to your website under the image. It is yet another of the white hat link building strategies that can help you get more backlinks.

  • Giving Testimonials

The testimonials may look like “just another promotional content” available on your website. Nonetheless, if you are intelligent, you can make turn it into an excellent white-hat link-building strategy for your website.

Here’s how.

If you have recently bought a relevant product for a website, you can ask them if they need a testimonial from you. If you have already established yourself as an expert in your industry, it will be easier for you to get a confirmation.

Now, once you write a testimonial, the website owner will write the name of your site underneath and add a link to it. The more of such statements you provide on others’ websites, the better your backlink collection will be.

  • Commenting On Authority Blogs

Blog commenting is a simple yet effective way to let everyone know about your existence and build relationships positively. Nevertheless, you are not going to get links just by writing on a vague aspect. Instead, you will need to be precise and write a meaningful comment altogether. Here’s what it should include –

  • Relevant information specific only to the blog
  • Additional details on any of the subheads
  • Adding an infographic to improve the content quality

The more you contribute to a blog, the higher your chances will be to get a backlink to your website. However, before you write anything, we would ask you to see if the website offers or allows “dofollow” links in their comment section.

Frequently Asked Questions (FAQs)

1. What Are The Effective And White Hat Link Building Techniques?
The term “white hat SEO” is pretty broad if we are being honest. Hence, we are going to list down three strategies to help you out to some extent –

  • Use relevant and well-optimized title tags before publishing your content.
  • Grow your content network by building relationships with your peers on the internet.
  • Build relevant backlinks to your website.
2. How Do Your Build Backlinks On A White Hat?
When it comes to building backlinks, the first thing you will need to do is to be relevant in your approach. Also, make sure to write while keeping your audience’s behavior in your mind. Use less promotional tone in your content. Rather opt for a more informational approach while writing.
3. How Do Your Improve Link Building?
Improving your link building strategy will be pretty easy if you follow the below-mentioned tips carefully –

  • Write guest blogs.
  • Use social media for boosting your social sharing status.
  • Sell or serve infographics to the needful.
  • Contact or mention those you usually link to.
  • Make influencer marketing one of your solutions.
  • Post relevant comments on others’ blogs or content.
4. What Are The White Hat Strategies?

The White-Hat tips usually differ a little from the link-building ones when it comes to SEO. Here’s what you need to know in this regard –

  • Include the accurate and relevant keywords
  • Write meta tags before publishing the content
  • Backlink to the relevant and useful websites
  • Make the tone of your writing as humanely as possible
  • Jot down a descriptive title
5. What Is Black Hat Link Building?
The Black-Hat techniques usually include manipulative and illegal methods of boosting the SEO status of your website. It focuses more on manipulating the loopholes of a search engine module and improving the overall web traffic through the same. However, following black hat SEO techniques can get you blocked or banned from search engines.

Final Thoughts

Let’s be honest – the white-hat link-building techniques are the best when it comes to improving your website’s SEO naturally. While it takes a little bit of time to build up, the procedure can be pretty helpful for your website’s long-term future.

Hence, make sure to steer clear of private blogging networks and shady techniques while building your website from scratch. Also, focus more on creating SEO-friendly content and distributing it through outreach it properly.

Hopefully, everything will work out in its due course for you. Good luck!

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Aritra Sarkar is a professional content writer who loves learning, exploring, and writing on tech, digital marketing, social media, SEO, marketing etc. He is well known for his expertise in the content marketing industry.