The Impact Of ChatGPT, Bard, And AI On Search: How It Will Shape The Future Of Search?
There is a lot of speculation around this digital space around AI. It has been a point of contention whether ChatGPT will take over Google search.
Among the rumors, search engine giant Google announced its new AI search – bard.
The world is assuming that in the coming years, AI chatbot will take over the search. At the same time, some people do not support this argument. What are your thoughts?
I laughed a lot to see so many people are in fear with the advent of Bard and ChatGPT. Till the end of this article, you’ll surely understand why I laughed at this point.
Let’s deep dive!
What Is ChatGPT?
ChatGPT is an AI chatbot that is developed by OpenAI (San Fransico-based artificial intelligence company.)
No AI tool has succeeded in garnering this huge popularity as ChatGPT did in the last few months. Within 7 days of its launch, more than one million users used it.
Powered by a large language model (LLM), ChatGPT aims to provide human-like responses (text-based) for search queries.
If you are someone from the digital marketing space, you can leverage ChatGPT to:
- Write ad copies for your campaign.
- Email content for your campaign.
- Generate ideas for your content.
- Writing headlines, subheadings, call to action, etc.
- You can also generate FAQs for your content.
- Generating meta titles and descriptions can also be possible with ChatGPT.
What Is Google Bard?
The language Model for Dialogue Applications (LaMDA) is the backbone behind the Bard. The bard will combine intelligence, creativity, and knowledge.
It will take information from the web to generate responses that are fresh and helpful in evoking curiosity.
Why does even Google use the LaMDA model for launching bard? Because the LaMDA model is lightweight and requires less computing power to start with. In turn, Google can scale it for more people, allowing more feedback. Google will combine external feedback with internal feedback to make it more sophisticated at the time of launch.
Nothing Is Replacing Search
In the beginning, I mentioned that it’s funny to see people are so frightened with the advent of ChatGPT or bard.
For the time being, nothing is replacing Google search. If you closely observe the history of this world, you’ll see that this happened many times when people raised their concerns with the introduction of something new.
When messages were launched, we thought that they would take over emails. Does that happen?
Back in 2016, when Alexa came into the picture, people were worried that it would kill SEO and the way the search engine works.
The search has been working for decades, and people are taking befit of it. Nothing has still been able to crush the way such an engine operates.
I know that AI tools such as ChatGPT or Bard can fetch you responses fast, but how can they replace an article, report, or statistics shared expert?
Or can it replace a transactional query, direction, etc?
Assume you want to buy your favorite shoe online. How does even an AI chatbot help you with that?
Make sense, right?
Bard AI Chatbot vs ChatGPT
While both ChatGPT and Bard AI Chatbot come with a language-based model, there is some distinction between them same.
- The bard model is powered by LaMDA, while GPT is trained in GPT 3.5. The LaMDA model is more inclined towards understanding natural language.
- As of now, ChtaGPT only provides information that is available till November 2021. At the same time, Bard will come up with a more updated database where you’ll get information from the most recent events.
- As you know that the database of Google is more extensive than GPT. So you can expect more in-depth information from the bard.
- While ChatGPT works more on text prompts, bard, will be producing a more easy-to-understand format.
How Can You Make The Most Out Of ChatGPT And Bard?
If you are planning to leverage these two tools for generating content for your article – think twice. Google prioritizes content that is for users, not for search engines. So there is no certainty that this content will rank for you.
What you can do with these tools is generate your first draft. The first draft is your stepping stone. Now you should think of adding a human touch to it.
These tools are leveraging the AI chatbot to collect data that had already been there. It indicates that with these ai tools, you can’t produce fresh content – which is the need of the hour.
What you can do is capitalize these tools to collect data. And then add your own opinions, expert insights, examples, etc, to make it humanized.
Another problem with AI chatbot-generated content is that they are too flat. At the same time, content written by an expert writer comes with a conversational tone.
Now put yourself in the shoes of your readers.
What content would you like to read the most? Spun content with old information or content that gives you a fresh perspective.
Of course you’ll prefer the latter.
If you search with a keyword, you’ll get an end number of results on the search page. But Google is smart enough to figure out content that is educational and resonates with readers’ pain areas. This is why only a few blogs come to the first page, not all.
This is the sole reason you should not worry at all. If you’re writing fresh content, you’ll surely get the upper hand.
What you can do is use ChatGPT, Bard and another AI chatbot just for the sake of organizing information and saving time.
Over To You – Will AI Chatbot Replace Google Search?
As I already shared, my verdict is that the search is not going anywhere.
Content creation is half the job done, and these AI chatbot aren’t doing it properly. So if you are here to stay for a long time, focus on providing quality to your audience. Because that is something that pays you dividends in the future. What’s your opinion? Let’s know.