How do we write quality content?

A million-dollar question indeed, especially if you consider the current state of content marketing. According to a report, there are more than 600 million active blogs available out there on the internet. And each of them has an entity of their own.

So, how are you going to survive these enormous numbers and garner the attention your blog needs?

The answer is simple – by writing informative and well-written content. In this guide, we will explain –

  • Criteria of quality content.
  • How to create good content?
  • A guide to creating social media content
  • How to create evergreen content?

So, without making any further ado, let’s begin.

Criteria Of Quality Content

Criteria Of quality content

Writing a blog is easy. You can read up on a few other articles on the same topic and jot down your thoughts conclusively.

However, you will have to maintain a specific columnist demeanor while writing when it comes to quality content. Here’s what you should know in this regard.

  • Use an appropriate content length depending on the topic and your preferred audience.
  • The available information in the content must be timely and relevant.
  • You should use a user-friendly and readable tone while writing the blog.
  • Adding various infographics, diagrams, and images should be a part of the process.
  • The text formatting and font should be up-to-the-mark.
  • Do not make any minor grammatical mistakes, typos, or use sloppy sentences in the article.
  • Make sure that your content is factually correct and has been organized logically.
  • The write-up should be original and non-plagiarized.
  • Include numbered lists and bullet points as much as possible.

Writing quality content is, indeed, pretty tricky. Hence, if you’re only starting your journey in the world of writing, we’d ask you to follow the aforementioned tips closely. Once you get a hold of it, it will be easier to create new strategies and apply them accordingly!

How To Create Quality Content? – A Definitive Guide

How To Create Quality Content

A write-up that resonates with a reader usually does not contain a specific formula. That’s why you’ll never find an answer to “how to write quality content?”

However, at the same time, you will also have to ensure that your blog is reaching the intended people as you expected. And, you’ll need to follow through with some rules to achieve the same. Here’s what you need to know in this aspect.

Suggestion – 1: Understand Your Readers

Understand Your Readers

When selecting a blog topic, you should always focus on your niche audience instead of thinking about web traffic or something else. Ask yourself the following questions to determine the answer promptly.

  • Who will read the article?
  • Will they find the information enticing or exciting?
  • Does the content topic contain the details you want to share with your audience?

Consider yourself as a reader and try answering these questions accordingly. Otherwise, it’d be almost impossible for you to jot down quality content assertively.

Also Read: How to Become A Digital Marketing Specialist

Suggestion – 2: Set A Goal

Set A Goal

Like executing a marketing strategy, writing quality content will also depend on your end goal. Hence, we’d ask you to create one while you are still prepping up. Hence, it’ll be easier for you to connect with your reader through the content and resonate with their thoughts.

Here are a few goals that every quality content should try achieving –

  • Offering value through the write-up.
  • Interacting with the audience and letting them know the solution.
  • Providing correct information without making any errors.

If you can proffer value through your writing without asking for any return, your readers will begin trusting you more than anyone else.

Suggestion – 3: Develop A Separate Voice

Content writing is all about offering a personalized experience to the reader. Thus, you have to develop your own writing style, voice, and character through your writing. It will help your audience understand you more closely and create unconditional trust in their mind.

Additionally, you will also need to be consistent and credible while writing a blog. In this aspect, using a specific heading style or h1-h2 tags can prove to be beneficial for you.

Besides, we would also ask you to use some particular phrases in your blogs. Use them once per article, but make sure to include them in whatever you write.

Suggestion – 4: Keep Up With The Length

Keep Up With The Length

Okay, we know that this is a controversial topic. So, please let us explain a little before thinking about something else.

There was a time when people considered the word length of 1600-1800 to be ideal for SEO. However, this notion has changed entirely after mobile users took the throne of being the most avid reader of blogs.

Hence, now, it’s become almost impossible for anyone to determine the correct content length. Nonetheless, we have an idea and would love to share it with you!

Usually, smartphone users tend to like short and crisp content. It helps them understand the gist of the topic quickly and get away with it. Hence, if your target audience consists of such people, we would ask you to keep your word count within 1000.

On the other hand, desktop users usually love extensive and well-written content. Thus, you can go over 1500 words for them.

Remember, the word length of quality content will depend on the reader and the system they are using. Thus, we would ask you to keep this thought in your consideration while writing on a topic.

Suggestion – 5: Follow The Core Principles Of Writing

Follow The Core Principles Of Writing

The foundation of providing well-written, quality content is all about following the core principles of good writing. So, if you are doing the following, we’d say that you are on the right path.

  • Not making any errors.
  • Concluding with a well-placed CTA.
  • Using clear and concise language.

However, if you want to focus a little more on the side of SEO, you will have to work on the following aspects.

  • Use keywords and phrases in your content and integrate them naturally.
  • Meet the accessibility requirements.
  • Write unique titles, subheadings, and describe them appropriately.
  • Use reputable links in your writing.
  • Emphasize user experience and write for the reader.

It might not seem too important at first. But, if you try reading any quality content, you will find each of these pointers engraved in them.

A Guide To Creating Social Media Content

A Guide To Creating Social Media Content

Unlike writing a blog, jotting down quality content on social media will not be the same. You will need to be much more engaging and aggressive in your approach. Additionally, you must also ensure that your write-up is being shared as a writer. Otherwise, there’ll be no point in writing a social media post.

But, how do you really motivate your users to share something through your writing?

There are four things that tend to prompt someone to share social media content. These are –

  • A sense of social approval. People love to share their thoughts and attitudes on social media. Hence, people will most likely share it if you can offer a sense of affirmative feedback through your post.
  • Supporting new ideas. Social media is all about sharing new ideas and notions. Therefore, if you can bring something new and exciting through your content, people will love to send it to others.
  • Being entertaining. At the end of the day, many individuals use social media just to get that “smile” back on their faces. Thus, sometimes, sharing memes, humor, or funny videos can also generate shares on social media.
  • Communication. We, humans, are social beings. Therefore, we always want to nurture relationships at almost every point in our life. Sometimes, asking for your users’ opinions on social media can trigger shares as well.

So, you must keep these aspects in mind if you consider creating quality social media content. And, make sure to follow the below-mentioned tips while you are at it!

1. Be Concise

Unlike a blog, social media content should not go over 40 words. Hence, you will need to be specific and concise while delivering your message. Besides, being catchy in your approach should be a priority for you!

2. Create Custom Infographics

Sometimes, only writing will not cut it for you. So, we’d ask you to shuffle things up and upload infographics instead of posting simple things. These images tend to be pretty informative while being highly engaging and shareable.

3. Organize Contests

Many companies organize various contests to reward consumers for their loyalty and support. And, trust us, it’s a pretty engaging way to express how much you care for your audience.

Besides, users love to compete with other users on the internet. So, they’ll grab this opportunity with two hands.

4. Add A Little More Value

As we have mentioned previously, quality content is all about adding value to the reader’s life. Hence, being informative on your social media post will not always be helpful for you.

Besides, you will also need to solve your users’ problems through the content. It will increase their level of trust in you and make them share the post with their friends or family members.

How To Create Evergreen Content?

How To Create Evergreen Content

We have talked about evergreen content before in this article. However, you didn’t really get a logical explanation behind it. So, let us share a little in this context first.

An evergreen topic is something that’s been optimized to drive traffic and stay relevant for a prolonged period. Hence, it should always be centered around a subject that will keep everyone interested for the years to come.

Some examples of evergreen yet quality content may include –

  • How to lose excessive body fat effectively?
  • A guide to optimizing SEO on your website
  • Ways to cook mutton curry

It won’t matter what year it is or what season we are in. People will always search for these topics whenever they get stuck somewhere.

Writing An Evergreen Blog – Tips To Follow

Writing An Evergreen Blog - Tips To Follow

To be very clear, your goal shouldn’t always be to write evergreen content. It’s true that your audience would want you to share your thoughts on the current trends. However, sometimes, they’d also like to have their fill of relevant or short news articles.

In any case, here are a few tips that you need to follow while writing on an evergreen topic.

  • Choose a subject with persistent topic potential. Then, you can take the help of Google Analytics to find what topics your audience searches for the most. This way, it will be easier for you to select the best one amongst them.
  • Find the right keywords. Otherwise, you won’t be able to improve your blog’s rank on the SERPs, which, in turn, will affect its visibility to some extent. Use a keyword discovery app like Ubersuggest for your research,
  • Write in-depth tutorials. While looking for advice, an individual will always turn to a well-written guide on the topic. So, if you’ve quality content available on the same, you’ll be able to drive traffic pretty quickly.
  • Update it regularly. No matter how much information you have added to your evergreen topic, you will still need to update it regularly. For instance, you may have to change a few stats, get rid of outdated details, use new images, etc.
  • Repurpose the topic. For example, you can create an infographic to share the same elsewhere. Repurposing the written content as a video project can also be pretty valuable. It’ll help you reach as wide a range of people as possible.

These suggestions will definitely help you reach your short-term goals if you are just starting. However, in case you’ve any other thoughts, we’d ask you not to limit yourself. Try out different strategies and see what’s working the best for you!

Frequently Asked Questions(FAQs)

1. Why Quality Content Is Important?
Quality content usually helps a website owner attract the right people to their website. Besides, if the write-up is helpful, the readers will more likely share it. This, in turn, boosts sales and increases their overall revenue generation effectively.
2. How Do You Write Good Quality Content?

Writing quality content is all about following some SEO- and user-friendly rules. Here are a few of them.

  • Maintain uniqueness throughout the content.
  • Make sure that the headline is engaging and intriguing.
  • Start with an excellent introduction.
  • Use a unique voice and personal tone while writing.
  • Focus on a single topic when writing on a niche subject.
  • Do proper research and work on everything closely.
3. How Many Types Of Content Are There?
Quality content can be categorized into several options. These are:

  • Ebooks
  • Blogs
  • Longform content
  • White papers
  • Case studies
  • Video content
  • Checklist and template
  • Infographics

Final Thoughts 

Writing quality content is never easy. For that, you have to do a lot of research, learn about new things, and follow a pattern consistently.

We would also ask you not to follow the same rules consistently. Instead, you should try adding some of your own strategies and see how they work.

Hopefully, things will work out well for you. Good luck!

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Aritra Sarkar is a professional content writer who loves learning, exploring, and writing on tech, digital marketing, social media, SEO, marketing etc. He is well known for his expertise in the content marketing industry.