New technological developments shift the boundaries of businesses and this can be a real challenge in the online marketing domain. One of such major advancements is the adoption of voice search worldwide. 

The power of voice search is one of the prime catalysts for this change in the retrieval of information from the internet. With the invention of new technologies, digital marketing platforms are also progressing with the same. 

Voice search technology is impacting search engine optimization because these queries are like a two-way conversation and this aims to help users in real-time. This is more convenient and time-saving as well. Thus, optimizing your site for voice search is a very important task that you need to do at the earliest. 

What Is Google Voice Search?

Google voice search is a function that enables users to search the web using Google through spoken voice instructions rather than typing long paragraphs. Smart speakers and virtual assistants are changing the way we live and our way of searching for information.

The percentage of voice search by Google is increasing at a rapid speed and its number is going to rise more in the upcoming future. This search is so powerful that it is changing the future of SEO and all small and large businesses as well. You can also say “Hey Google” and use your voice to search for anything you wish. 

According to Perficient, 55% of users do voice search to ask questions on a smartphone, and around 40% of US internet users operate a voice assistant once a month. Thus, this is how Google’s voice search is progressing at a rapid speed at present.

Read Also: Why Your Business Needs Chatbots in 2021

How Voice Search Changes SEO In 2021?

Voice search is truly changing search engine optimization in a dramatic way. You can use the feature of voice technology on both android and desktop. It is transforming our approaches to technology and the internet. 

The number of users of voice search is rising and this number is going to increase more in the upcoming years. Now, let’s not make you wait any further, here are the top ways how this search is changing SEO in 2021

1. Natural Language

Voice technology is completely modified to follow all language use with improved voice recognition systems. Hence, users can give commands to Google as if they are speaking to real human beings. 

This emerging development is enhancing the user experience to a great extent. According to the reports, more than seventy percent of English language voice searches were addressed in natural language. This is one of the effects of voice search on SEO. 

2. Google My Business Page

Google My Business Page (GMB) is a free listing of your local business by Google. It is estimated that many searches are for local content and businesses. More than text queries, voice search is location-based.

The majority of voice searches happen on a device and this greatly impacts SEO. GMB uses voice search technology to meet customer’s demands. It is mostly used while finding a location.

3. Keyword Density

It is vital to look at keyword density for voice search because it has changed SEO. It is because spoken words aren’t as concise as written words. This will make your queries longer than three or four keyword searches more common to GUI.

According to experts, SEO strategists need to adjust by using more long-tail keywords. The appearance of your website can increase on the search engine result page if you target long-tail keywords because Google always shows results that match their queries.

4. Learn The Intent

Voice search by Google resembles native speech patterns. Due to this, keywords are not the only component of voice search. You need to analyze how people speak to capture more search traffic.

Google already has better technologies and experts to analyze your speech patterns. They use data to deliver the required results. This is also impacting your SEO results to some extent. 

Strategies For Voice Search Optimization Success

According to many digital marketing experts, voice technology is impacting SEO in 2021 and at present, more than 27 percent of the global online population is using the voice search feature on their mobile devices. 

Now, let’s discuss some top strategies for voice search optimization success that will help in your website’s growth.

i). Understand the type of customer with their device behavior. You can understand the real-time data and research on customer insights that can make you understand and know how different people use voice search. 

ii). Build pages that answer FAQs because there are people who are looking for those queries and you need to answer the same. This way your website will benefit from voice search optimization. 

iii). Another strategy for the optimization is to provide context with schema markup. Use schema to mark up your content and tell search engines about your site. 

iv). Create compelling persona-based content to get the most out of voice search advancement.

Frequently Asked Questions (FAQs)

50% of searches will be voice searches by the end of 2020. This is truly a huge number that you must pay attention to at any cost.

Yes, SEO is still relevant in 2021 as the majority of searches drive long-term results. Businesses are still making money with this tactic so it is truly worth it in 2021.

The Final Thoughts

The above listed are some of the latest data about voice search technology and how it is impacting search engine optimization to a great extent. So, if you are related to the digital marketing industry, you must know the above information in detail. Besides, if you have more data, you can mention them in the comment section below.

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Shane Brown is a passionate blogger and chief blogging officer at BloggerOutreach and Viacon He is also associated with RedhatMedia, a well-known Media Agency Company. Shane specializes in inbound marketing and creative sales copy.