Getting to the top isn’t always easy! 

It requires a deep understanding of how search engine algorithms work…As well as an effective strategy to outrank your competition. 

However, investing in your SEO knowledge and taking the necessary steps to improve your website’s SEo rankings will pay off in the long run. 

By automating as many processes as possible, businesses can maximize their SEO efforts in a cost-effective and timely manner. 

Investing in automation can help save time, allowing companies to focus their efforts on more important, bigger-picture tasks that require a more personal approach.

Are you looking to stay ahead of the competition? 

Look, we have been in the business for quite some time. We have seen ups and downs in this landscape. 

Our list of the top 15 SEO lessons will help you get your articles to the front page of Google, giving your business the boost it needs! 

Let’s jump right in!

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15 Lessons For Higher SEO Rankings

Unlock the power of SEO and maximize your success with 15 essential areas of knowledge. Enhance your SEO rankings by learning about the fundamental principles of SEO now.

1. Not Knowing How Search Engines Works

Not Knowing How Search Engines Works 

Be it any business or search engine, understanding the core functionality helps you make meaningful decisions.


Understanding the transformation of the algorithm gives you the context to know how far they have come. 

Once you have researched their evolution, take time to learn about their functionality.

Search Engines Perform Three Essential Functions To Help You Find Exactly What You’re Looking For:

  • Crawling: Search the web for valuable content and uncover the code and information behind each URL. The search engine ensures they get all crucial details on the web. 
  • Indexing: Indexing is an essential technique used by search engines to quickly and accurately provide the best response to your queries. It’s how they organize content before a search, allowing you to get the answers you need faster than ever. 
  • Ranking: Maximizing your website’s SEO rankings can help increase the number of visitors you receive and ultimately boost your conversions. Appearing higher in search engine results pages can dramatically increase the visibility and click-through rate of your website, helping you maximize your conversions. 

2. Performing Wrong Keyword Analysis

Performing Wrong Keyword Analysis

Doing the wrong keyword research is a blunder!

Spend time finding the right keywords to target for improved SEO rankings. With the right keywords, you can create content strategies that impact your business the most! 

Maximize the success of your website by uncovering the most effective keywords for your content. 

Use tools to build an extensive list of the best keywords for your purpose. 

By looking into the latest search engine trends, you can better determine which phrases should be included in your content to maximize your reach and engagement.

Utilise search engine suggestions to guarantee that your content reaches the relevant viewers.

Be sure to include a balance of long-tail and head search terms when crafting your list of keywords. For best results, re-evaluate your keywords every three months. 

3. Wrong Understanding Of The Search Intent

Wrong Understanding Of The Search Intent 

Google is becoming increasingly focused on providing a top-notch experience to its users. 

So simply being aware of the target keyword isn’t enough.

It is essential that you have an in-depth understanding of your audience.

You’ll Be Able To Hone In On The Best Keywords To Use For Our Campaigns If You, 

  • Take the time to consider personas.
  • Understand the customer journey.
  • Look deeper into the topic at hand.
  • Know their pain points, demographics, age, gender, etc.

Make sure you understand their business goals and your target audiences. From there, it’s all about driving them from search query to end goal. Let your SEO rankings boom!

4. Not Performing Competitor Analysis

Not Performing Competitor Analysis

We can bet that every SEO expert will recommend competitor analysis for higher rankings. 

Knowing the ins and outs of the competition will allow you to stay ahead of the curve.

 You can also identify potential growth and improvement areas at most SEO phases. 

Figuring out the websites and brands resonating with your target audience will give you an upper hand. It will improve the exposure of your brand.

Competitor research consists of manual and automated auditing. 

Here you should also figure out which ranking factors are helping competitors’ websites succeed. This includes: 

  • Looking into both on-page and off-page elements of the website. 
  • Individual pages to gather insights on more specific topics and queries.

5. Not Knowing The Best Practices Of Technical SEO

Not Knowing The Best Practices Of Technical SEO

Having top-notch content and industry-leading links is definitely a plus, but technical deficiencies may still get in your way. 

Imagine your site has the best content in the world, but there is some technical glitch in it. 

Don’t let minor technical issues hold you back. Get them sorted out now so you can focus on getting the most out of your content and links. 

So make sure your site is technically optimized for higher SEO rankings. 

BUT.. Here is a catch. 

Not many people know the art of technical SEO. People often get overwhelmed by the term technical SEO. 

Even if you’re a content person, we recommend you have atleast a basic idea about it. The basic functionalities of technical SEO comprise the following: 

  • Page experience
  • Load time
  • Dynamic tagging
  • Automation
  • Crawling

If you’re serious about improving your SEO rankings, you must pay attention to these details.

6. Not Performing Content Audit

Not Performing Content Audit 

It’s all too easy for businesses to forget about a blog post after its initial promotion. But there are better strategies for higher SEO rankings. 

Make sure you maximize the potential of each post by continuing to promote it even after publication. 

Stay aware of the trap of prioritizing new content over old! Both are important and can help drive conversions. 

Investing in SEO knowledge, and refreshing existing content, can pay major dividends. So remember to give your old content the attention it deserves. 

A content audit could double your website traffic and improve your content marketing strategies. It will give low-performing articles a breath of fresh air. 

Audits can help you identify the articles that require a complete rewrite and those that need improvements in their SEO strategy. 

Take the next step and give your content the extra edge by investing in an audit today! 

Don’t wait until your content is outdated to take action – weekly audits don’t have to be extensive, but they will help keep your content up-to-date and increase conversions. 

7. Page Experience

Page Experience

Website performance matters – both for SEO and for your visitors’ experiences. Pages should load in three seconds or less for the best user experience. 

Optimizing your website for speed is an important factor in your SEO rankings. Moreover, it can also give you engagement and performance. 

Consider using a smaller hero image and following some best practices for on-page SEO to get your pages loading quickly. 

To keep your website running smoothly, it’s best to eliminate any unnecessary code. You can do this by manually deleting the inefficient code lines or using tools.

Compressing files can help boost performance and reduce file sizes – the smaller, the better! Plenty of compression software options are available on the market to help you do this. 

When dealing with blog post images, there are certain guidelines you should follow to optimize them. It’s generally best to use them as small as possible. PNG files for vector graphics and .JPGs for photography.

Having fewer page redirects can help keep your website running smoothly; the more HTTPS requests on a server, the slower it will perform. 

Check up on your server performance periodically, keeping an eye out for any potential issues that could be slowing down your website’s speed. 

8. Misconceptions Regarding Indexing And Crawling

Misconceptions Regarding Indexing And Crawling

Gaining an understanding of indexing is essential to ensuring success on your website. 

Once you’ve got the basics down, you’ll be able to make strategic decisions and troubleshoot any issues that arise. Make sure you take the time to get a grip on indexing!

Do you have a large site or a lot of duplicate content? 

You need a specific crawl budget, canonical use, robot commands, and more strategies to help you get the results you’re looking for. 

Let us help you get the most out of your site! 

9. Blog Index

Blog Index 

Being an SEO practitioner, your job is to make things easier. Make sure your users easily find out the information that they are looking for.

This is why you should create your blog index smartly. Here’s how you can do it: 

  • Make It Crawlable: You should index new blog posts before they actually rank. Google does the same by hyperlinking already indexed pages with new ones. 
  • Push Your Content For Higher SEO Ranking: An organized blog index attracts more users. Getting more attention improves the authority of your website. In turn, it helps you in getting a higher ranking. 
  • Customize Your Blog Index: Creating a blog index is half the job done. You should make it customized for optimum success. Separate the blog index in accordance with different buyers’ persona. Create a dedicated section that only talks about new articles. Group similar content and allow them to get the most relevant content for their search. 

10. Local SEO

Local SEO

Do you know that almost 76% of businesses read online reviews while looking for local businesses? 

Businesses that operate locally should consider local SEO with utmost care. This is an important SEO lesson to keep in mind. 

Like any other SEO strategy, this process starts with local keyword research. Figure out the most relevant keywords for your business and leverage your website around them. 

How To Figure Out The Local Keywords? 

  • Start with searching industry-relevant keywords. 
  • Using keyword modifier help you to add keywords from a wider spectrum. Keyword modifiers describe an event, a product, or related phrases. 
  • The next step is to look for local keywords. Let’s assume you have a pet care shop in Florida. Your audience can search for you by entering “best pet shop in Florida.” As mentioned above, finding the local keyword depends on understanding the search intent. 

11. On-Page SEO Optimization Factors

On-Page SEO Optimization Factors

Lesson: If you wish to realize higher SEO rankings, start small. Each small adjustment you make to your on-page SEO will bring you closer to success. 

Let’s Help You In Learning The Most Relevant On-Page Factors: 

  • Title Tags: Let’s say you put a keyword on Google. Now you hover over the search results page, you see a text appearing just above the website URL. Don’t get confused; we are talking about title tags. 
  • Headlines: It may sound cliched, but there is nothing that can replace adding keywords to your headlines – especially to H1. Craft an engaging H1 tag that is worth the click. H2 and H3 are to talk about real pain points. 
  • Value-Backed Content: Irrespective of the length of content, you should focus more on creating content that adds value to your readers. By doing so, you ensure more engagement and longer website sessions.
  • Internal Linking Backed By Optimized Anchor Text: A robust internal linking passes link equity to the redirected page. Here you should optimize the anchor text with the focus keyword. Place your links seamlessly without hampering the flow of the content. 
  • E-A-T: If you‘re keeping a close eye on the latest algorithm update, you might hear the term E-A-T (Expertise, Authoritativeness, and Trustworthiness). Put simply, Google is prioritizing first-hand knowledge over anything. If you have a cooking blog, the search engine giant wants you to be someone from this industry with proven experience. This is why you should fill in the relevant information in your author bio section.
  • Image Alt text: In our experience, we have seen new bloggers making this mistake. They misconstrue the importance of adding alt text to their images. Optimizing your alt image with keywords will immensely help you in SEO rankings.
  • Schema Markup: Here, you add the code snippets that make your content more presentable on search results. 
Link Building 

Yes, we agree that quality content garners links. But it is also true that you can’t afford to overlook the importance of link building. 

When it comes to link building, quality vs quantity becomes a point of contention. Is it quantity over quality or vice versa? Obviously, quality over quantity. 

Quality links act as a vote of trust and help you rank higher. 

Passive link building can also prove to be a great way to attract a steady source of traffic. As the name suggests, here, you attract a passive source of traffic by sharing evergreen content. 

The Common Examples Of Passive Link Opportunities Are: 

  • Statistics
  • Facts and figures
  • Industry trends
  • Any content that can act as a source of data points

13. Update Old Content

Update Old Content

Let’s say you wrote a blog in 2019, and you expect that to perform in 2023. Does that make sense? 

Higher SEO rankings come with finding content gaps. 

What are content gaps? How to figure out content gaps? 

Content Gaps Can Include: 

  • Keywords that your competitors are using, but you’re not. 
  • The information they have included, but you haven’t. 
  • Subtopics that you haven’t considered yet.

You can even capitalize tools to figure out content gaps. 

14. Not Adding Visuals To Your Content

Not Adding Visuals To Your Content

We have all heard the famous quote that says ‘a picture is worth a thousand words”. 

Don’t overlook the importance of visual elements in your content. 

Being a team of experts, we have seen a lot many people repeating this mistake again and again. They only focus on text-based content. 

A 200-word paragraph or an infographic? Which one is easy to read? 

Adding visuals to your content engages people and improves the user retention rate of your website. 

Adding relevant images can break your content into segments, making it more readable. 

15. Not Paying Heed To Fresh Content 

Not Paying Heed To Fresh Content 

All the new bloggers out there, please take it as a lesson. One of the biggest mistakes new bloggers make is that they write on highly competitive keywords and end up with unsatisfactory results. 

Keywords with higher volume and greater difficulty are hard to rank for. 

The smartest approach for a new blogger is to write on fresh topics. 

How to find fresh topics?

Go to Google trends. Select your topic and set up an alert (daily/weekly/monthly).

For the initial few months or even a year, write on unexplored content. Once you have built decent website metrics, you can now think of writing on popular topics.

Final Takeaway 

Don’t take the risk of being left behind – use our tips and make sure your SEO rankings stand out in SERP.

SEO has evolved over time and has become an integral part of digital marketing. If you want to take advantage of your SEO efforts to the fullest, you must consider the relevant channels as well. 

Channels such as social media, email marketing, paid to advertise, and PR – are an essential part of contemporary SEO. 

Please take all your digital channels into consideration while crafting your strategy. 

You can also collaborate with authoritative bloggers and ask them to promote your content. 

That’s all for the day. We hope that you get enough hacks for your SEO rankings. See you in the next article. 

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Tuhin Das-image

Being in the content writing landscape for 4+ years, Tuhin likes to go deep into the minds of his readers through his writing. He loves sharing content related to SEO, digital marketing, content writing, copywriting, Education, and lifestyle. Besides his inherent inclination towards creating content, he is also a sports enthusiast and travel freak.