What Is Content Marketing? Why Is It So Important In 2022?
Content marketing – sounds like a pretty familiar name, doesn’t it?
Well, that’s because it’s considered the best and most effective digital advertising strategy in the recent era. And, for good reasons as well!
With this form of marketing, it will be easier to reach a vast audience within a few days. Besides, you can also improve your website’s traffic and brand awareness through it.
Finally, content marketing can also boost your conversion rate by pitching your marketing aura through your writing.
Seems like a viable strategy, right?
Yes, it can be feasible to achieve your marketing goals, only if you can implement the plan aptly. Hopefully, this article can help you out to some extent with it.
Content Marketing – A Brief Rundown
In essence, content marketing is a pretty broad and confusing subject. Therefore, we’ll need to cover up the basics before going deep down in the rabbit hole. So, let’s start our journey by getting introduced to the said topic first.
Content marketing is a strategic approach, which focuses more on producing informative and consistent write-ups to attract a clearly-defined audience. The aim of the same would be to prompt the readers to take any action and drive profit through it.
But, how will it help you generate revenue for your organization?
Let us share an example of content creation to make things easier to understand.
You will need to write articles and blogs on your website in content marketing. Each of these should be relevant to your niche and target audience. For instance, if your website is all about technology or gaming, you cannot write a health blog.
And, while writing content, you will need to make sure that you are solving a problem through it. This way, it will be easier for you to incorporate your products in the write-up.
If you can use the catchphrases and CTAs correctly, the reader will be intrigued by your product. They may end up buying the items if they are in dire need of them.
Importance Of Content Marketing
Although it may not seem like it, content marketing can be pretty essential for your brand awareness. Let’s learn more in this context.
Importance – 1: Ideal For Audience Retention
An excellently-written article or blog can offer a personalized experience for your consumers. And, if you could solve any of their problems through the same, it will also compel them to come back for more.
Thus, it will work as a ticket to capture the attention of your audience and reinforce your brand impression effectively.
Importance – 2: Create A Base Of Trust
Creating content and answering the queries of your audience through it can help you build a decent relationship with your consumers. And, when you are offering value without asking for anything in return, your audience will begin trusting you too.
Ultimately, if your content shows at the right time and place in front of your niche audience, it’ll also boost your company’s reputation. The more quality content you have, the more trustable and associative your audience will find you.
Importance – 3: Generate Leads
Even though it’s a form of passive advertising, content marketing can help you generate leads efficiently. Here’s how.
When an individual reads your content regularly, they are more likely to buy from you in the future. In addition, including CTAs in your write-ups can boost the change of making a conversion even more.
Finally, content is also considered to be an excellent way to guide a user to your landing page. And, if you’ve added some more CTAs there as well, it will be easier for you to pique the interest of your visitors.
Also Read: How To Become A Digital Marketing Specialist
Content Marketing Trends To Watch Out For
The sudden emergence of COVID-19 has affected consumer behavior pretty effectively. Hence, many entrepreneurs are changing their mindsets regarding content marketing. It, in turn, is giving birth to various new trends and aspects of advertising.
The following are a few of them –
1. Offer A Legitimate Consumer Experience
Content marketing isn’t all about offering information to your audience. You must make the whole story engaging as well.
Well, nowadays, most people look for a fraction of the information they need for their purpose. And, if you are writing in bland language, they’ll only go through the subheadings of your article and leave.
It’ll increase your website’s bounce rate and make it a culprit in Google’s eyes. Hence, no matter how well you write your content, nothing will rank on the SERPs ever again.
Hence, while writing a blog, you will need to include some elements of engagement, such as using headers, using images, etc. Also, don’t forget to add a CTA to make your audience act.
2. Using Interactive Content
Interactive content, as the name suggests, usually drives two-way communications. It allows the readers or audience to share their thoughts and listen to yours intently as well.
Hence, to make things even more engaging, you can try adding the following in your blog –
- Polls, etc.
These programs can help you garner a more extensive audience base and closely learn about their viewpoints, especially on your organization or products.
3. Diversifying Content
Reading only written content can, sometimes, seem monotonous to your website’s visitors. Hence, if you want to make things more engaging, you will need to diversify everything.
For example, let’s say, you are releasing content on your website three days a week, Monday, Wednesday, and Friday. To make it less boring, you can try writing a blog for Monday, creating a video for Wednesday, and launching a live video for Friday.
This way, you can add more uniqueness to your content marketing strategy and keep everyone engaged through and through.
4. Concise Way Of Writing
There was a time when people used to write more than 2000 words in a blog to rank it higher. However, that’s not how things are happening right now.
Readers have become much more impatient now and, therefore, only look for concisely written content for their purpose.
Hence, when you are writing a blog, we’d ask you to maintain a word count of around 1200-1500 words as a whole. Conversely, for a social media post, you should not use more than 250-300 characters (50-60 words) at all.
5. Keep Voice Search In Mind
Voice search became the new norm in 2021, and the trend will continue in 2022 as well! Thus, you will need to adapt your content marketing strategies in accordance with it.
Let’s find out!
- Make your content more dialogue-friendly.
- Add long-tail keywords.
- Go for mobile-first design.
- Optimize your website for local results.
- Make usage of structured data.
- Add your blog or website to Google Business listing.
Making your website voice-search friendly can also help you rank higher on Google and gain more visibility altogether.
Frequently Asked Questions (FAQs)
Content marketing plays a considerable role in today’s world of advertising. Therefore, if you want to boost the traffic of your business, you will have to invest more in this regard.
However, before you do so, we would ask you to perform an audit of the available content and check the website’s health closely. This way, it will be easier for you to set your marketing strategy and work in accordance with it.